Cambridge IGCSE and O Level Business Studies Revised Coursebook with Digital Access (2 Years), 3rd Edition

This coursebook and digital bundle contain exam-style case studies and stimulus material from businesses around the world – ranging from a social enterprise in China to a fast food outlet in Zimbabwe. These give an international view of the real world applications of Business Studies theory. Cambridge Elevate enhanced contains auto-marked questions with feedback in every chapter as well as extra case studies. This ensures students have everything they need for self-study.

This edition also contains mind maps, revision questions, crosswords, word searches and other fun activities. The final chapter gives revision tips and advice on writing well-structured answers. The answers to the coursebook questions are in the teacher’s resource.

Feature:

• Case studies from around the world – such as a social enterprise in China and a fast food outlet in Zimbabwe – put the subject in the context of real business situations.

• Cambridge Elevate enhanced contains auto-marked questions with feedback in every chapter as well as extra case studies. This ensures students have everything they need for self-study.

• Exemplar examination questions help familiarise students with the style of questions they may encounter in the exams.

• Activities build key skills required by the assessment objectives - application, analysis and evaluation.

• Learning objectives provide clear aims at the very outset.

• Introductions make the content covered in the chapters relevant to real life.

• Look for the supplementary materials section on this page for extra revision questions, word searches and multiple choice questions for your class.

• Personalise Cambridge Elevate editions to your needs – set homework, link to the web and share annotations with your class.

Content

Introduction

Section 1. Understanding business activity:

1. Business activity

2. Classification of businesses

3. Enterprise, business growth and size

4. Types of business organisation

5. Business objectives and stakeholder objectives

Exam-style case study

Section 2. People in business:

6. Motivating workers

7. Organisation and management

8. Recruitment, selection and training of employees

9. Internal and external communication

Exam-style case study

Section 3. Marketing:

10. Marketing, competition and the customer

11. Market research

12. Marketing mix: product and price

13. Marketing mix: place and promotion

14. Marketing strategy

Exam-style case study

Section 4. Operations management:

15. Production of goods and services

16. Costs, scale of production and break-even analysis

17. Achieving quality production

18. Location decisions

Exam-style case study

Section 5. Financial information and decisions:

19. Business finance: needs and sources

20. Cash-flow forecasting and working capital

21. Income statements

22. Statement of financial position

23. Analysis of accounts

Exam-style case study

Section 6. External influences on business activity:

24. Economic issues

25. Environmental and ethical issues

26. Business and the international economy

Exam-style case study

27. Preparing for assessment

Glossary

Index

Acknowledgements.