This is the fifth edition of Paul Hoang’s bestselling textbook, covering the entire IB Diploma Programme specifications in Business Management (first exams 2024) in a critical and holistic way.

• Full colour.
• Addresses all aspects of the course (first teaching 2022)
• Over:
  • 230 exam-style questions
  • 740 key terms identified and defined
  • 110 examination tips
  • 145 Theory of Knowledge questions
  • 60 ATL Activities
  • 40 exam mistakes to avoid.
• Coverage of the Business Management Toolkit (BMT), with 40 exam practice questions.
• Chapter review questions.
• Assessment advice.
• Integration of key conceptual themes, including advice for the new Internal Assessment (HL and SL).

 

 

Contents

Topic 1: Introduction to Business management

1.1 What is a business?

1.2 Types of business entities

1.3 Business objectives

1.4 Stakeholders

1.5 Growth and evolution

1.6 Multinational companies (MNCs)

Topic 2: Human resource management

2.1 Introduction to human resource management

2.2 Organizational structure

2.3 Leadership and management

2.4 Motivation and demotivation

2.5 Organizational (corporate) culture (HL only)

2.6 Communication

2.7 Industrial/employee relations (HL only)

Topic 3: Finance and accounts

3.1 Introduction to finance

3.2 Sources of finance

3.3 Costs and revenues

3.4 Final accounts

3.5 Profitability and liquidity ratio analysis

3.6 Debt/Equity ratio analysis (HL only)

3.7 Cash flow

3.8 Investment appraisal

3.9 Budgets (HL only)

Topic 4: Marketing

4.1 The Role of Marketing

4.2 Marketing planning

4.3 Sales forecasting (HL only)

4.4 Market research

4.5a The 7 Ps of the marketing mix - Product

4.5b The 7 Ps of the marketing mix - Price

4.5c The 7 Ps of the marketing mix - Promotion

4.5d The 7 Ps of the marketing mix - Place

4.5e The 7 Ps of the marketing mix - People

4.5f The 7 Ps of the marketing mix - Processes

4.5g The 7 Ps of the marketing mix - Physical evidence

4.6 International marketing (HL only)

Topic 5: Operations management

5.1 The role of operations management

5.2 Operations methods

5.3 Lean production and quality management (HL only)

5.4 Location

5.5 Break even analysis

5.6 Production planning (HL only)

5.7 Crisis management and contingency planning (HL only)

5.8 Research and Development (HL only)

5.9 Management information systems (HL only)

Business Management Toolkit (BMT)

SWOT analysis

Ansoff’s matrix

STEEPLE analysis

BCG matrix

Business plan

Decision trees

Descriptive statistics

Circular business models

Gantt charts (HL)

Porter’s generic strategies (HL)

Hofstede’s cultural dimensions (HL)

Force field analysis (HL)

Critical path analysis (HL)

Contribution (analysis) (HL)

Simple linear regression (HL)

Concept based learning

Internal assessment

External assessment  

Extended essay