Cambridge IGCSE and O Level Business Studies Revised Coursebook with Digital Access (2 Years), 3rd Edition

This coursebook and digital bundle contain exam-style case studies and stimulus material from businesses around the world – ranging from a social enterprise in China to a fast food outlet in Zimbabwe. These give an international view of the real world applications of Business Studies theory. Cambridge Elevate enhanced contains auto-marked questions with feedback in every chapter as well as extra case studies. This ensures students have everything they need for self-study.

This edition also contains mind maps, revision questions, crosswords, word searches and other fun activities. The final chapter gives revision tips and advice on writing well-structured answers. The answers to the coursebook questions are in the teacher’s resource.

Feature:

Case studies from around the world – such as a social enterprise in China and a fast food outlet in Zimbabwe – put the subject in the context of real business situations.
Cambridge Elevate enhanced contains auto-marked questions with feedback in every chapter as well as extra case studies. This ensures students have everything they need for self-study.
Exemplar examination questions help familiarise students with the style of questions they may encounter in the exams.
Activities build key skills required by the assessment objectives – application, analysis and evaluation.
Learning objectives provide clear aims at the very outset.
Introductions make the content covered in the chapters relevant to real life.
Look for the supplementary materials section on this page for extra revision questions, word searches and multiple choice questions for your class.
Personalise Cambridge Elevate editions to your needs – set homework, link to the web and share annotations with your class.

Content

Introduction

Section 1. Understanding business activity:

1. Business activity

2. Classification of businesses

3. Enterprise, business growth and size

4. Types of business organisation

5. Business objectives and stakeholder objectives

Exam-style case study

Section 2. People in business:

6. Motivating workers

7. Organisation and management

8. Recruitment, selection and training of employees

9. Internal and external communication

Exam-style case study

Section 3. Marketing:

10. Marketing, competition and the customer

11. Market research

12. Marketing mix: product and price

13. Marketing mix: place and promotion

14. Marketing strategy

Exam-style case study

Section 4. Operations management:

15. Production of goods and services

16. Costs, scale of production and break-even analysis

17. Achieving quality production

18. Location decisions

Exam-style case study

Section 5. Financial information and decisions:

19. Business finance: needs and sources

20. Cash-flow forecasting and working capital

21. Income statements

22. Statement of financial position

23. Analysis of accounts

Exam-style case study

Section 6. External influences on business activity:

24. Economic issues

25. Environmental and ethical issues

26. Business and the international economy

Exam-style case study

27. Preparing for assessment

Glossary

Index

Acknowledgements.