Cambridge IGCSE and O Level Business Studies Revised Coursebook

This coursebook contains exam-style case studies and stimulus material from businesses around the world – ranging from a social enterprise in China to a fast food outlet in Zimbabwe. These give an international view of the real world applications of Business Studies theory. This book provides comprehensive exam support with questions to help students practise and build their confidence with the subject. The final chapter gives revision tips and advice on writing well-structured answers. The answers to the coursebook questions are in the teacher’s resource.

Introduction

Section 1. Understanding business activity:

1. Business activity
2. Classification of businesses
3. Enterprise, business growth and size
4. Types of business organisation
5. Business objectives and stakeholder objectives
Exam-style case study,

Section 2. People in business:

6. Motivating workers
7. Organisation and management
8. Recruitment, selection and training of employees
9. Internal and external communication
Exam-style case study

Section 3. Marketing:

10. Marketing, competition and the customer
11. Market research
12. Marketing mix: product and price
13. Marketing mix: place and promotion
14. Marketing strategy
Exam-style case study

Section 4. Operations management:

15. Production of goods and services
16. Costs, scale of production and break-even analysis
17. Achieving quality production
18. Location decisions
Exam-style case study

Section 5. Financial information and decisions:

19. Business finance: needs and sources
20. Cash-flow forecasting and working capital
21. Income statements
22. Statement of financial position
23. Analysis of accounts
Exam-style case study

Section 6. External influences on business activity:

24. Economic issues
25. Environmental and ethical issues
26. Business and the international economy
Exam-style case study
27. Preparing for assessment
Glossary
Index
Acknowledgements.